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Industry Expectations for 2024 Whitepaper

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13 While the percentage of those planning to slightly increase spending rose from 7% to 11%, the slightly increased spending category has decreased from just over 6% to around 4%. Significantly decrease spending Spend about the same amount Slightly decrease spending Slightly increase spending Significantly increase spending 7% 29% 31% 51% 31% 7% 11% 6% 4% 23% 0% 20% 40% 30% 10% 60% 50% How much are you expecting to adjust your household consumer spending habits over the next 12 months as compared to the previous 12 months? Last year This year Overall, the message is clear: Consumers plan to cut back on spending next year. A significant uptick is observed in those planning to significantly decrease spending in 2024 compared to this year, jumping from 7% last year to 23% this year, indicating heightened financial caution. Further, the percentage of respondents expecting to spend about the same amount has seen a sizable decline, dropping from 51% last year to 31% in 2023.

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