11
Technological Adoption in Logistics
The adoption of digital tools is accelerating,
with 77.7% of shippers expressing an interest
in using online shipping platforms. Visibility
solutions, digital freight marketplaces, and real-
time tracking are among the most sought-after
innovations.
The shift toward automation and AI-driven
logistics solutions may potentially gain
momentum in 2025, with an increasing number
of industries adopting AI automation and
integration, although many businesses still
remain cautious of AI.
It's noteworthy, however, that carriers are
more engaged with digital tools than shippers.
Shippers tend to be most interested in visibility/
tracking, and significantly less invested in
implementing AI automation.
Email remains the preferred communication
channel for quoting, booking, and escalation
management, but online platforms are gaining
traction for tracking, document retrieval, and
payment processing.
