16
Respondents plan on investing more in technology in
2023, as companies rethink their strategies heading into
the new year and seek solutions to boost efficiency. On a
5-point scale where 1 is significantly lower than last year,
3 indicates the same as last year, and 5 is significantly
higher, technology investments by all respondents
scored 3.19 and by shippers scored 3.34.
Relative stability is expected for head counts/salaries
and capital expenditures. Training investments are
expected to be slightly above stable. Marketing and
client acquisition investments are anticipated to increase
modestly, with all respondents at 3.11 and shippers-only
at 3.23.
Companies Investing
in Technology
Technology
Capital expenditures
Head count/salaries
Training
Marketing/client acquisition
3.19
2.90
2.98
2.92
3.05
3.02
3.09
3.11
3.23
3.34
1 3 4 2 5
Please indicate how the following company investments will change in
2024 compared to 2023, if at all (where 1 means significantly lower than
2023, 3 means the same, and 5 means significantly higher than 2023).
All
Shipper only
Weighted Averages
